Lidl Schweiz

During my time at Crafft, I worked on an extensive crossmedia sustainability platform for Lidl Schweiz. My contribution spans three distinct areas — interface design, video direction and editing.

As UI/UX Designer, I was responsible for the design of gesagt-getan.lidl.ch — Lidl Switzerland's sustainability platform covering topics like climate, biodiversity, food and social responsibility. The site needed to feel credible and editorially driven while remaining modular and scalable.

Alongside the website, I contributed to the Gesagt Getan video series — documentary-style productions filmed on location across Switzerland with Lidl's partners, suppliers and producers. My role covered concept development, storyboarding and on-location shooting.

For the Qualité Suisse product line, the work stretched from initial idea and storyboard through to filming and editing — a series of short videos portraying Swiss quality products and the people who make them.